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From my experience evaluating brokers, E*TRADE stands out for its broad selection of market instruments and powerful proprietary trading platforms. For someone like me who values advanced charting and analytical tools, the Power E*TRADE platform offers robust features—its intuitive interface, risk analysis functions, and prebuilt portfolios are genuinely useful. The absence of a minimum deposit and commission-free ETF trading are also notable perks, especially for those starting out or looking to minimize basic costs. However, as someone who places a premium on safety and regulatory oversight, I must approach E*TRADE with caution. The most significant drawback is its lack of valid regulation—despite claims of NFA registration, the license appears to be a suspicious clone, further diminishing trust. Not being subject to strong regulatory supervision introduces considerable risk, which I cannot ignore, no matter how compelling the platform features may seem. Additionally, compared to some competitors, E*TRADE’s fee structure for certain products (like futures contracts for smaller traders) can add up, and customer support is limited to phone contact only. The mixed user reviews and allegations of unexplained account interventions or transfer issues are a red flag for me. In this industry, fund security and transparent business practices are non-negotiable. Ultimately, while E*TRADE boasts a sophisticated trading experience, the regulatory gaps mean I cannot fully recommend it until those concerns are addressed.