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"Sell America" Trade Intensifies as Transatlantic Rift Deepens
Abstract:As trade tensions between President Trump and European leaders escalate over the "Greenland purchase" ultimatum, investors are dumping the US Dollar, propelling GBP/USD and AUD/USD to new highs in a broad "Sell America" rotation.

Global capital markets are witnessing a sharp rotation out of US assets as the trade diplomatic standoff between Washington and Brussels reaches a boiling point. The US Dollar (USD) has come under sustained selling pressure following President Trumps ultimatum regarding the purchase of Greenland, threatening 10% to 25% tariffs on European nations that refuse to cooperate.
Macron Rejects “Vassalization”
The geopolitical temperature spiked after French President Emmanuel Macron delivered a blistering critique of US trade strategy at the Davos World Economic Forum. Macron explicitly rejected what he termed the “vassalization” of Europe, warning that Washingtons approach aims to “weaken and tame” the continent through coercive trade deals.
“Endlessly stacking new tariffs is fundamentally unacceptable,” Macron stated, signaling that the EU is preparing countermeasures. The market reaction has been swift, interpreting these political frictions as a significant headwind for the US economy.
Currency Markets: The Greenback Bleeds
The escalation has triggered a classic “Risk-Off” sentiment, yet paradoxically, it has manifested as a “Sell America” trade rather than a flow into the traditional safety of the Dollar.
- GBP/USD: The Sterling has surged toward 1.3460, capitalizing on broad USD weakness.
- AUD/USD: The Aussie Dollar has climbed to 0.6744, as traders trim US exposure despite the risk-averse environment.
- USD/JPY: The pair has retreated to 157.90, with the Yen gaining ground as political headwinds buffet the Greenback.
Analysts note that the CBOE Volatility Index (VIX) remains at yearly highs, confirming that while currencies against the dollar are rising, the underlying market sentiment remains fraught with anxiety over a potential full-scale trade war.
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